Vine Tree Connections



Connecting Your Venue to the Right Event Planners

Where Visibility Meets Opportunity

We connect leading MICE hotels with qualified event planners, boosting exposure, driving bookings, and building meaningful relationships. Our strategic approach transforms visibility into measurable revenue, positioning your property above the competition. With decades of experience in hotel sales and marketing, we act as a trusted extension of your team, ensuring your property is consistently in front of the right decision-makers.

Why Hotels
Trust Us

Respected across the MICE industry, we are known for our integrity, professionalism, and results-driven approach. Hotels choose us for our proven ability to connect them with the right planners, maximise exposure, and deliver measurable returns on investment.

60+ Years of Experience

Executive backgrounds in hotel sales & marketing.

Award-Winning Reputation

Best Representation Company 2025 (micebook)

Tailored Sales & Marketing Strategy

Data-driven, bespoke to your property.

No Commission Model

Fixed monthly retainer, protecting your profit.

How We Deliver

Consistent Market Exposure

Vine Tree engages regularly with new and existing planners through research calls, client meetings, and proactive relationship management, keeping your property front-of-mind and driving qualified enquiries.

Strategic Sales
Support

As an extension of your team, Vine Tree represents your property at key industry events, exhibitions, and networking forums, strengthening brand awareness and building relationships that align with your goals.

Targeted & Qualified Events

Vine Tree plans and hosts FAM trips for pre-qualified UK MICE buyers, positioning your venue directly in front of decision-makers most likely to book.

Tailored Support
for Growth

With hands-on, personalised representation, Vine Tree provides ongoing support to grow your presence, pipeline, and conversion rates.

❝❞

Vine Tree has been a valued partner of Sopwell House since 2012, playing a pivotal role in strengthening our MICE positioning within the UK market. Their team consistently delivers high-quality lead generation, introducing us to qualified new clients and expanding our reach.

What sets Vine Tree apart is their unwavering commitment, professionalism, and results-driven approach. They are truly passionate about what they do, leveraging their extensive industry network and in-depth market expertise to drive tangible success. Beyond their expertise, Vine Tree feels like a true extension of our in-house sales team. We deeply appreciate their honest, well-founded insights, which continue to shape and enhance our future MICE business strategy at Sopwell House.

Rafi Bejerano

Hotel Owner, Sopwell House

❝❞

The Landmark London have been working with Vine Tree for 15 years, I have worked with many representation companies in my career, and Vine Tree really are second to none. Emma and the team understand our strategy and deliver year on year. Vine Tree know every events agency in the market, and they are crucial to our business.

Ben Wilmot-Smith

Director of Sales, The Landmark London

Proud to represent our partners

We’re proud to represent a collection of exceptional hotels and venues that share our values of quality, creativity, and service. Each partner has been carefully selected for their unique offering, commitment to excellence, and dedication to the MICE market. These are the properties we trust and are proud to introduce to our network.

Start your journey with Vine Tree

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